10DLC Trust Scores: What Non-Profits Need to Know

What is a trust score?

Once you submit a 10DLC registration form to Scale to Win, it’s processed by mobile carriers and their vetting partners. They will check the organization’s identity to confirm who is sending the text messages. 

As part of this process, the Brand’s (aka the sender’s)  EIN, legal name, and legal address are checked against government (IRS) records. Organizational history and size also play a role for 501(c) non-profits, government organizations and private entities. 

This process results in a “trust score” that determines how many text messages the Brand can send at a time. Mobile carriers have set caps on how many texts can be sent to their customers and that cap is based on the trust score.

• Trust scores that result in a sending cap primarily affect non-political groups like 501(c) non-profits, and private entities, setting limits on how many texts they can send a day to T-Mobile customers. These limits can range from 2,000 to 200,000 combined SMS segments and MMS messages a day to T-Mobile customers.
• 527s (political Campaigns, Parties, and PACs) are exempt from the trust score process because they submit a Campaign Verify token along with their 10DLC registration form which gives access to uncapped sending. 
• As long as the government organization’s identity can be verified against the EIN, legal name, legal address, and organization history, it will have automatic access to uncapped sending. 
• Private entities interested in texting from a 10DLC number as themselves should contact our support team at support@scaletowin.com. Political consultants and resellers should register their individual clients separately.

Factors impacting your organization’s trust score

We want to ensure all 501(c) non-profits, and private entities get the highest score possible so they can send as many texts as possible. In order to do that, we review your 10DLC registration form and check the following information before submitting it to external vendors for identity vetting.  

Improve your organization’s trust score

We can make a case for an appeal to increase your organization’s trust score and increase the daily T-Mobile sending cap. We will reach out for additional documentation that can be submitted with the appeal, including: