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Toll-Free Registration For Non-Political Organizations

 As of February 17, 2026, all new Toll-Free registrations for 527 organizations (political) must include a Campaign Verify token specific to that channel. This guide is tailored for non-political organizations looking to register for a Toll-Free number. If you are a political organization looking to register for a Toll-Free number please refer to our guide, Toll-Free Registration for Political Committees, Campaigns, Parties or PACs.


Toll-Free Registration Requirements

Toll-Free registration requires details on sender, content, and opt-in method. Further detail of each requirement can be found at the end of this guide.
Here is a brief overview of the key requirements for non-political organizations: 

  • Your organization’s legal name & address
  • EIN (Tax ID)
  • Active website
  • Messaging terms and privacy policy
  • Sample messages

Confirm the information matches your IRS or government forms. This ensures carriers and their vendors can verify your organization’s legitimacy with official records.

Register For a Toll-Free Number in Scale to Win Text

  1. Navigate to your Scale to Win Text account’s Phone Numbers page.
  2. Click Register for Toll-Free. This takes you to the Toll-Free registration form.
  3. Complete the form and click Submit For Review.


View The Status Of Your Registration
You can view the status of your registration in your Phone Numbers page. Expect your registration to remain in "pending" status for 1-4 business days while downstream vendors read through your submission for approval.
  • Note: Registrations must be vetted by a third-party organization and can take 2-4 business days to complete once submitted to Scale to Win. Registrations can take longer if issues arise. 

Once your registration is approved, admins will receive an email notification. You can then access your Toll-Free number(s) in your text campaigns.

Manage Your Toll-Free Numbers
To make a Toll-Free number your default sending number, or give your numbers labels, you can do so in the Phone Numbers page. Click the pencil icon to edit the number's “name”. Click the star icon to make the number your default, i.e. the number automatically chosen to send from in new campaigns.

Registering Multiple Teams

Accounts with multiple teams or subaccounts can register individual subaccounts for Toll-Free by following the same steps above. To set up subaccounts, follow the steps outlined in this article. For each subaccount you wish to register as a separate entity, submit the Toll-Free registration form in that subaccount's Phone Numbers page.
Note: To apply the same Toll-Free registration to more than one subaccount, reach out  to our Client Support team.


Toll-Free Registration Requirements

Registration involves sharing information about your organization so that its identity can be vetted. Here’s what you’ll need to submit:

Legal Organization Name

The name of your organization as it appears on your tax forms. If you are texting under a different name, include the "doing business as" name alongside the legal organization name, i.e. "Scale to Win LLC (DBA: Scale to Win)"

Organization Address

The address of your organization as it appears on your tax forms. 

  EIN 

A Business Registration Number (BRN), such as an   Employer Identification Number (EIN), is required to   register for a toll-free number. 

Contact Information

Submit the contact information for a person working directly at the organization. The vetting process will include looking at the domain of the email address to see if it roughly matches the domain of the website. This person will not be contacted.

If you are submitting on behalf of another organization, and prefer to be the primary point of contact, you can enter your contact information into the primary contact fields in addition to the organization contact information. When the registration is complete, you will be informed instead of the organization contact.

Website with privacy policy

You must submit a working website to register for toll-free. This website can be as simple as an ActBlue page, but it must be connected to your organization and include identifying information. 

Additionally, the carriers expect to see a privacy policy specific to your organization on the website. So if you use ActBlue as your primary website, you'll still want to link to your own organization's privacy policy on the page.

Opt-in page

You must submit a webform meeting carrier requirements for collecting phone numbers and opt-in consent. This form can be on your website or it can be a separate form. If you don't have a privacy policy on your website, it should be on this form.

Opt-in forms must have the following elements:

  1.  Optional mobile phone field.
  2. Unchecked checkbox where users can affirmatively sign up for messaging.
  3. SMS terms and conditions that include the name of the sender, the numerical frequency in which contacts can expect to receive messages, stop and help instructions, and a message data rate disclosure.
  4. Privacy statement in which it is clearly stated that text messaging opt-in data and consent will not be shared, rented, or sold.

Use Case

Brief description of your messaging. Examples include political organizing, fundraising, advocacy, membership updates, and event planning.

Sample Scripts

Provide a short example of a message that reasonably encapsulates your use case. Include sender identification that matches your organization name, as well as opt-out instructions. For example,

"Hi {firstName}! Just texting to remind you of the important election today. Based on the best publicly available info from election officials, if you're still in the {zip} zip code, you can vote at Jon Jay High School from 7 am-7 pm. I'm with Scale to Win [sender ID], reply with questions or stop to opt-out [opt-out instructions]. Have you voted already?"

Website Requirements
You must submit a website that is active and publicly accessible. The website can be a Facebook page or an ActBlue page, but it must be for the organization you are registering. Read more about website requirements here.


FAQs

How long will it take to get approved?
Registrations currently take around 2-3 business days to be approved, but can take up to 5-7 business days to be approved in higher-volume periods. You’ll want to submit a registration at least 5 days in advance of when you plan to text.

Why should I register for Toll-Free?
• No monthly set-up fees
• No charges for numbers
• Uncapped daily volume for all organizations
• Relatively quick approval times
• Great deliverability for opted-in list

What are some of the downsides to using Toll-Free?
• Filtering: Toll-Free numbers are prone to heavy filtering, especially if your messages are triggering high opt-out rates and spam complaints
• Hidden Cap: Your Toll-Free number may be subject to a hidden daily cap if carriers see high opt-out rates on a specific day
• Number Limitation: Maximum of 5 numbers per registration

Note: If you prefer to only text with 10DLC, then you do not need to register for Toll-Free.